Monday, July 16, 2012


I am so excited to be releasing our new fragrance line! I didn’t think it would ever happen but I have been working on this for over a year now! I love perfumes, I can’t get enough. I have always wanted to design my own fragrance and about a year ago I had the chance to finally begin my very own fragrance line. I didn’t know exactly what I wanted in a fragrance but I did know that I wanted to be the one to pick and choose all the smells. I did some research and found tons of places that would send you several pre mixed scents to choose from but it just didn’t seem personal enough to me. So, I found the perfect place right here in Mississippi. I was able to meet with the lady and take her some of my favorite scents and she gave me some great ideas and now we have it perfected.  It is a cool, clean, and refreshing scent. I decided to go with the body splash to be more affordable. Oh, and I can’t forget to mention my FAV part of this line: It can also be used as a spray on your linens! Yes, ladies it is safe to spray on your linens and fabrics at home to give your house a fresh smell. 

The next step, after finding our scent, was giving it a GREAT NAME, “Joey”! Now, I am sure you are wondering where in the world I came up with the name Joey. Well, for those of you who know me know that my dad passed in 2006 in a boating accident. I had already opened Material Girls in Dogwood and was planning on making a trip to Hattiesburg with my dad to look at opening my second store when the accident happened. My dad was a huge influence on me as far as my business goes. Not a business decision goes by that I don’t stop and think “what would dad have done.” When it came time to name the fragrance I wanted it to be something meaningful. Not just a cute name but something that really could be close to my heart. I decided to name it after my dad “Joey.” I know I wouldn’t be where I am today without him and my mom. I am just so thankful to have this opportunity to share a little of my dad with all of you. I hope you love the fragrance and we can’t wait to see you at our Launch Party. 


Joey Launch Party
Join us for sweet tea and sweet treats!! 
Thursday July 19 from 4pm till 6pm! 

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